Global Sales Cup


Creating a story and ensuring it gets passed on, that was the task at hand! We developed a three-day international gathering for Vanderlande focused on “storytelling”. And, where better to do that than in the Efteling?

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The anticipation began early with an interactive communication trajectory. Each day had a different program ranging from building robots to inspiring masterclasses led by top keynote speakers René Boender and Simon Lancaster. And, because hard work pays off, the last evening was celebrated with The Originals until late at night. To put the learning into practice, we ended with a fiery debate. The result was greater unity and camaraderie within the organization, topped off with a fantastic final assessment. We are still incredibly proud of it.

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